About Us
What is The Right Idea?
The Right Idea is a communications company. We find efficiencies in your planning processes; aligning marketing plans with business goals, creating results-oriented marketing initiatives and focusing on growth for your people and your company. By streamlining marketing processes, reducing costs, and raising employee efficiency and enthusiasm, businesses will realize a return on their investment and a stronger market presence.
Meet Jayla...
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Jayla Boire brings 15 years of hands-on marketing experience to The Right Idea, and has worked in the advertising, marketing and communications field across the nation. Beginning with the DuPont Company, Jayla earned her stripes in account planning and management in Ag Products, Engineering, and later, the Fibers business.
Moving out of corporate life and into the fast-paced world of advertising agencies, she landed at global agency leader Saatchi & Saatchi, then serving the DuPont Company's global business with public relations and advertising campaigns from a convenient Wilmington location.
Expanding her career through development and management of integrated marketing campaigns, and then on to account management and sales, Jayla Boire has provided brand, image and marketing communications strategies to market leaders.
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