 |
|
Our Clients & Success
Info Systems, Inc.
Getting more from less, Info Systems found The Right Idea for Business - saving $170K in opportunity costs alone with our strategic plan development model. The Right Idea has helped Info Systems develop, market and deliver new products to the market faster and more efficiently.
"Jayla Boire definitely has the right idea for business. Since she's been working with us, we've successfully repositioned our business in our key markets. Her fresh perspective, creative approach and competence have helped us stay focused on marketing results."
Mark Stellini
CEO, Info Systems
"From brainstorming to project management, I know that I can count on The Right Idea to support our marketing programs with good direction and a commitment to making the most of our resources."
Bill Stephano
Marketing Manager, Info Systems
Genesis Eldercare
A fledgling at-home service for this elder care giant hit the market with fervor. In one year, as a member of the marketing team, we created national television and print ad campaigns, directed promotions and public relations campaigns, and assisted product development teams with strategy and execution. The launch was heralded as one of the most creative and penetrating campaigns in the company's history, and included employee training and development to support the successful launch internally.
Girls Inc.
The Board of Directors was ready to unite for market success - and The Right Idea was there with an engaging and important audio logo session for 20 members. The Board continues to engage The Right Idea - only now as a Board member. Jayla Boire joined the board and is currently a member of the executive committee. See www.girlsincde.org for the website our team developed for the agency!
"This is the first time I've clearly understood our impact on the marketplace, what we do, and how to talk about it."
Mike Battaglia
Former Board President
BIO 2003
Lead generation, audio logo development and integrated marketing campaigns. Twenty two companies' unified effort to put Delaware on the map for the global conference, over 150 leads generated, successful Delaware-hosted event with the Kalmar Nyckel and the launch of our industry association. The consultative and coaching guidance The Right Idea provided allowed the state and its corporate partners to focus on developing relationships and making the most of their investment in the largest show for biotechnology.
Anderson Brown Higley Associates
Creating markitects from architects, The Right Idea equipped the ABHA employees with the tools to promote their company and generate results that go straight to the bottom line. Partners and architects are taking an active role in developing and honing their marketing efforts, creating continuous opportunities for ABHA to advance within their industry.
Athena Bio
Imagine this scenario - spend $500 for an investor coaching session with The Right Idea, and gain access to $6 million dollars in investment capital. That's what happened when Athena Bio engaged The Right Idea to help create their audio logo, solidify key business goals for easy illustration, and give the investor presentation an overall zing. Their minimal investment created the potential for exponential returns.
"Thanks for your services around communicating the AthenaBio business plan to potential investors. Your counseling was most insightful and your coaching seems to have been effective, since our investor presentation was clearly well received. Your skills have helped put us on the path to success."
Barry Marrs, Ph.D.
Executive Director, Fraunhofer CMB
Workforce Development
Engaging The Right Idea to help them create new processes and materials, the Workforce Development group developed an award winning identity campaign (created by Double U Design's George Watson), with help from The Right Idea and coaching for a marketing gameplan, audio logo and the generation of tools and promotions ideas.
"Jayla, thought you would want to know that we are getting great response from the employees and companies where we have presented. Thank you for the terrific ideas and follow-through."
Helen Groft
Director, Delaware Economic Development Office
The Department of Higher Education
Applying our marketing gamplan to the State's Department of Higher Education, The Right Idea coached the group to identify goals, clarify targeted audiences, and then create an audio logo. We then created a standardized promotional road show, making sure the group presents a succinct value proposition to partner organizations. Within 60 days, the Department of Higher Education received media attention, gained the collaboration and participation of other state agencies, and found stronger relationships with educational institutions.
"Your patience in leading us through the process was educational as well as necessary for the project. It developed a greater understanding of the program itself, and of services, clients, messages, etc. related to promotional activity. Thanks!"
Marilyn Quinn
Executive Director, Delaware Department of Higher Education
|  | |
|
